Why A Website Redesign Is a Must for Your Business

When it comes to digital marketing, simply designing a good website and tossing it online is not enough to guarantee success. In the early days of the internet, websites were rare, and simply having a website was a fail-proof way to boost visibility. Unfortunately, those days are long gone. The digital marketing industry has exploded in the last 2 decades and it is projected to keep growing with spending reaching about $146 billion by 2023.

This means millions of businesses will be heading online to market their products and services. With all the competition, it is more important now than ever for businesses to distinguish themselves from the masses in order to maintain visibility and attract premium clients. One of the most effective ways to do this is by redesigning your website. Here’s why.

Redesign Your Website to Boost Business Branding

The external world is always changing. Prices change, social issues and movements change, trends change, and consumers’ interests change. With all this change happening, it is necessary for your business brand to evolve too, or it risks becoming outdated and irrelevant. Your business website is an excellent place to promote or reinvent your business brand. With advanced tools and add-ons like video, creative design, and special effects, redesigning your business website can be a powerful tool to reestablish your business brand and generate new interest.

Redesign Your Website to Improve Google Rankings

Google is the most used search engine on the planet- chances are most consumers will come across your business’s website via a Google search.

Not all websites are equal in Google’s eyes. When consumers search for a specific service or a specific product, there are almost always thousands of websites and results that could relate to their search. Consumers’ computer screens are not infinite; they will display 15 to 25 results on the screen at tops. And most consumers don’t scroll beyond the initial search result landing page.

This begs the question, how does Google decide which lucky websites to display in the top results? Well, it actually has little to do with luck. The Google search engine has a sophisticated algorithm to rank the order that which it will display search results.

Fortunately, there are several things that web designers can do to optimize the way search engines process a website with the goal of increasing the rank that the website is displayed at. Some examples include high-quality website structure, mobile optimization, optimize for speed, strong links, and SEO-rich content.

While a well-optimized and designed website can rise to the royal ranks of the Google search engine results page, it may not stay there. Google- like most search engines- is constantly updating its ranking algorithm. This means that even if your website ranked well one month, that is no guarantee it will rank well the next. The best way for your website to stay on top is to evolve with the google algorithm. A professional web-designer will be constantly up to date on the new ways your website can rank high with search engines so that it never falls behind.

Redesign Your Website With To Incorporate New Insights

One neat thing about websites is they can offer a wealth of knowledge about the behaviors of your consumers. These days, professional web designers can program websites and use external software to collect useful insights on website visitors. These insights can be used to improve the website. For example, you may find that a certain page is less visited than the others on your website, or perhaps people spend the least amount of time on that page. After a short investigation, you may conclude that that page had 50% more writing than the pages that are most visited.

You can then use these insights to improve the website and ensure a better user experience. Redesigning your website is a great opportunity to implement data-driven changes before you lose the consumers for good.

Redesign Website to Retain Old Customers and Attract Premium Customers

In the world of in-person marketing, businesses need to show customers that they are appreciated to keep them coming back. The same goes for digital marketing. One way to do this is by presenting yourself— or in this case your website— in the best and sharpest way possible. This means not letting your website collect dust. If consumers have to deal with broken links and outdated content every time they visit your website, their impression of your business and professionality is likely to deteriorate fast. If a first-time visitor experiences this, you can pretty much guarantee they won’t be back, especially when there are hundreds if not thousands of other options.

Scheduling professional website redesigns on a regular schedule—  whether it is quarterly, bi-annual or annual—  is an excellent way to ensure your business website stays fresh and clean.

Redesign Your Website to Keep Up With Software Updates

Software companies are always improving their products and programs. Website hosts are no exception. Website host sites like WordPress, Squarespace, and Wix regularly release updates to fix bugs or introduce new features. If you run your website on old versions of software, you put your website at risk for crashes, slow loading, broken features, and other functional problems. Unfortunately, there is nothing like a website crash to ruin the user experience. The best way to avoid this is to redesign your business website regularly. Enlist a professional web designer to help ensure that your website is fully compatible with updated software versions, different operating systems, and mobile devices.

Redesign Your Website Content

Several businesses believe they can write an about page, a contact us page, and some pages to advertise products and services and call it a day. They may go years without updating the content. A website is where your business showcases its story and proves its value. Stories are always evolving and proving value is a continuous process. This means you should be regularly updating the about page on your business website as your business hits new milestones and your vision and mission grows. Add new staff to your page, update your contact information, write new descriptions for your products. And of course, don’t forget to include SEO-rich content.

Recruit A Web Designer To Redesign Your Website Today

The world of digital marketing is lightning-paced and it stops for no one. Help your business website stay ahead of the game by recruiting a professional to redesign your website.